--. --- --- -.. -... -.-- .

An extract from a crosswind story I included within the book written during my MBA time, looking at BB as an entrepreneur: The Magic Bible of Arts. To set your mind up to this strange idea, a little introduction by chapter 2 before entering his mind in chapter 3.

Far in the distance, we can hear whispers from Mona…

Chapter 2 : Framed

September 2009

Leonard Da Vinci – La Joconde

I am framed, or am I?

Paris, the Louvre’s museum, on a sunny Friday afternoon. As usual, a crowd is gathered in front of one painting, trying to figure out from where a candid smile is coming.

***

Mona is looking to the bottom right, no change, looking at something left by the painter on her right, keeping this eternal smile. She is wondering, she is fixed and cannot even blink. This way, she had learnt to develop an awareness of the world around from her line of sight.

***

He is coming closer. He was silently observing the crowd in the background; he developed in his mind the whole frame. Now, he wants to discover more details and comes closer. There, he sees a strange feature in the landscape of the painting. To see better, he takes a moment and brushes his eyes. He perceives a movement, now he thinks he imagined her winking. Was it real? Was it fiction? He stays and stares.

The crowd keeps moving, keeps stopping, and keeps wondering on the beauty of the unknown meaning of this art piece. Sitting on a bench at the corner, he starts to draw some signs, very simplified drawings to fly over the most complex meaning.

Five Minutes, Ten minutes, one hour, two hours. A group of scholars crowds now the place, he takes a break and walk o the Greek side of the museum.

Still, his mind cannot leave him alone. After a quick spell in the corridors, he comes back to the painting.

***

Mona's left shoulder is itchy; she desperately wants to scratch it. She can't. Looking upon her, she slides down the bottom, touches the ground and jump out. Now real, or nearly, is she? She is slowly discovering the new atmosphere. Like a white paper when you are writing on the other side, some characters are appearing. She is still in the frame, euh, her shadow is. And she is standing in front of the work from Leonardo da Vinci.

Mona - I was framed, or was I, Eric?

Eric totally startled - How do you know me? Who are you? How do you know my name? Who are you?

Mona – My name is Mona, but call me Lisa. And well, you saw it; I am coming from there, over there. Waouh, that’s good to feel free.
Eric - That explains it, nice to meet you Lisa. How are you?

Mona - Nice, I did travel a lot being sold from hands to hands, and now I am living here, there. This frame has been protecting me from more travel, but I am still kind of in jail. Lot comes to see me, I don t understand. I want to experience this brave new world as well.
Eric - ok, I like Aldous, Still, I am wondering, why me?

Mona - Because you do not have a lot of questions and I can get your attention and speak to you. I have great chance you will listen to me.
Eric - Yes, it is so enormous that I have only one desire. I will be passive, I will listen.

Mona – well, that and you are an optimistic, and your aura is bright. We can see angels flying around you, hop, hop, hop, they are jumping around. Well you don’t see them, but they are happy. For me, whenever, when I am crying, the painting gets soaked. They try to clean my paintings, brushing away the tears out of it. Without wondering more, they move away inattentive to my feelings. How would you behave if people just past over to you, stopping a long time, but never interact with you?

        Eric reconnects his brain. Was he going crazy or?

Mona - I want to discover the real world.

Eric - Ah ok, here, ok but how going around the world, long, far, will be difficult trying to grasp the essence of this whole world.

Mona - I here speculate and trust.

Eric – That looks incredible, you must have reckoned so much, it cannot be possible.

Mona - Let's make it possible. Touching his jacket, You've got strange clothes.

Eric - Yes, they are artificial.

Mona - So you’re dressed artificially???

Chapter 3: Out of frame

Big bang, what does this lad think? Did he know before he did what he did? Or did he set us the experiment blindly?

So, Big bang is contracting... he is taking a break and he is thinking.

BB[1] – What am I on the verge of doing?

One voice from nowhere (where, when, how, and especially why are only starting to get answered so far)

Voice- You are on the verge of creating the biggest joyful mess ever, the first one to do so.

BB- ok, I am an entrepreneur. But how can we speak? Language hasn't yet been invented.

Voice – yes, Babylon is waiting for you.

BB – Do you know everything? Couldn't it be dementia, tricky???

Voice- I indeed know a lot, but I cannot share it, nobody is around. My only advice: take time to think.

Big Bang stops from contracting, stops from expanding, and starts to think on the back scene.

BB- Ok I have an idea: explode totally and then leave everything evolving on its own.

Voice- sounds like a well thought plan

BB- It is. I've got the opportunity, now. Time does not exist yet. So now or after... A lot of risks, so expecting many rewards. I am sure to develop, I am the only one here. Resources are good, nothing to start from... who is going to invest in that?

Voice – Good, that s a good start and what’s next?

BB- Next, I've got to look up at the balance, explode coherently, understand what iv e got to pay, what other have to pay me, the provision for doubtful accounts, where I is going to invest, my own depreciation over time, and balance all that with my liabilities. Who am I liable to?

Voice – For all living, entities from the smallest to the biggest not yet created.

BB- Ah only that, should be all right.

Voice – How are you going to manage an explosion? 
BB- yes definitely going with the first one first out models, euh, no the specific counting one, I believe one guy, Darwin or somebody like that, would be happy with that.

Voice – and strategy?

BB – short term: explode. Long term: try to get back all the debris and clean around.

Voice - I don’t understand

BB – Neither do I. Some people will try, yes read chapter one.

Chapter 4 : Snailing around

One year ago, or so, Big bang was attending to her own birth. One nice feeling from the start, and it started to operate, not reckoning the extent of the business being currently carried out. If you know how much efforts it is to complete one thing, will you do it? 

He will, yes he will. Of course, he will! The best ideas belong to the crazy, and he is the first one. If he wasn't crazy, he wouldn't go this way. Yes, he decided it this morning, forget the business case, forget the strategy, and just go for it, will you follow him?.

Yes, today we are doing a small way on the theory of relativity, not confined to whatsoever, just relativity. it would be in a boring world about what makes think something is not achievable, or not appreciate something to its true value, or and here again, I am losing track, skidding in a galaxy far far away. Euh wait a minute, says the voice, there are no galaxies as yet, and why would you want one? Euh, perhaps to create a milky way and to surf on it.

So coming back to my sheeps, Big bang is preparing himself, packing stuff, organizing his home (yes it doesn't exist, but does something not existing is tidy and clean?). If I had to make a metaphor, I would picture big bang being a backpacker, introverting himself to understand the bubble is in, if he was in one, and what he needed to achieve to go further.

Yes to the infinite and even further, sure this sentence will make it hear some times, to which extent? Don’t know, what are dimensions, what are metrics, what are imperials? Ah yes you confuse yourself, what are you thinking about that at that moment???

Big bang has to understand the strengths within. yes, use the black hole, these pipes to go behind the map to the real nature of what is going to be called universe, a shortcut to this board game I am planning to create, the rules I am creating, the rules I am planning to bend.

Here Big bang is reflecting on his own, he feels lucky, what are feeling? He doesn't know, he doesn't care. He can see the infinite rolling out in front of himself; he will create the map in which he will be evolving. Euh, isn't it too much despotic? it is, reason why he smiles, he starts to get his plans together, he starts to think, he starts to reckon, all the inside him is starting to boil, he s got difficulty to sustain it all, he knows the whole explosion, implosion, development, structuring will come soon. He's like the human being he is on the verge of creating. So like them, and very hungry, he s got the stomach twisting around. Fortunately he cannot make sound; void is valuing the silence, so.

Chapter 5: To the next step, a story of rhythm, and Flamenco.

So BB is now decided to be the biggest entrepreneur and to remain it for a long time, keeping the competitive edge of curiosity well ahead of what the voice knows. From this, he enters the market, arduous task as it could, as a market requires two sides and he is alone, switching costs cannot even be assessed as measurable. But hey, he is big bang and he is speaking, euh at least thinking, he invented shortcuts via black holes, so let’s continue twisting the rules. Twist is a nice dance someone will invent without thinking that it is related to him; it's the miracle of evolution. Why should only the most adapted one remain? Bring back the fun.

Now, in the process of expansion, BB is considering the internalities, the ones that will make his product proper for the demand he has the chance to create. Tho', he cannot prevent from thinking about the externalities, these casualties paving the way to his vision of a globalised universe.

The voice has been shutting up for a long time now, it king of worries him, and something is getting prepared. Or not. Ok continue to go ahead BB, you will never know if you keep wondering and as the voice said around a hot cup of nice maelstrom tea, very welcome in the deep cold emptiness of space. So just do it, he still has the trademark of this motto, it hasn't invented yet brand management, marketing, and other tools that the voice keeps silent from him. Silent or the voice can speak?

So how to minimize the externalities when you are involved in the biggest explosion ever done in this part of Yes there it was space picturing spaces, the voice is doing as she can to make this as interactive as possible. wait till someone invents colors... and here another voice comes to speak, much more wiser it soon appears, ok only from the tone, that s not giving too much but still, and this new voice is telling him to be careful, that this way of capitalism or some optimistically call it this process of creative destruction is totally imbalanced and is going to blow up his head several time. Maximize the externalities by setting up a trade off with yourself, yes there is still nobody else, only this voice speaking in emptiness. Can you hear it? BB is starting to feel unwell, he is not getting all out of this thing, and he’s got to get something else on the way.

You cannot leave the process alone, you have to find a way to balance it, so here we go, BB is going back to the drawer and with a new tone, and he is slowly and carefully setting up the process of gravitation. Science never goes wrong. So let's take a scientific policy to control what is meant to go everywhere. And here comes gravitation, discovered some millions years after under an apple tree.

Chapter 6: Big Bang takes a break

Big Bang is exhausted in, this soon to be invented, very day. Too much mentally wanking, too much of everything, and nothing is done. He looks everywhere, so in fact staring nowhere, and he is lost in the middle of nothing. So he is taking a break, it would be too much work to go on and on and on. He is starting to realize how much work is ahead.

Do I have the strength to carry it out? Yes, BB is in full doubt mode. And you do you know what is going to happen in the next five billion years? So yes a break, BB is going on holidays backpacking in the middle of nowhere. At least it is the only thing sure and that he invented so far, nowhere, the void of emptiness, bubbling through his own plasma, ejecting some piece of gas to relax a bit. Hey it's BB, he is very stressed, and he will start soon to create the biggest explosion seen in human life, euh in astrological life, euh in cosmological life...

Giving birth to suns is so hard. That makes the voice wondering: Is BB better personified as a woman or as a man? At the end, he/she will give birth to a whole new entity, which will give from its turn birth to plenty of little suns, which will they give lights to a lot of aggregation of small structural piece of stones, plasma, gas, interacting all together in the kindergarten of universe. What would be better than such a playground as all the universes?

So BB is going on a pause, the first thing she decides to create is his own language and to go through her own books. He is so backpacking in mind in the library of the voice, searching for different books, and reading, reading, reading. That’s her way to relax, that's his way to not think what is lying ahead. 

In which language she is reading you are wondering? In his own, this language won't be discovered, and nowadays, five billion years after is still not known, the plan is not readable, and we won t be able to decrypt it. But he is reading, or to be fair, she is listening to the voice reading and to be true, he goes on strike for a while, she needs it.

BB took the time to read “indignez-vous” from Stephane Hessel, a nice thing to say publicly to reach the public straight in a short writing. He would translate it as “nurture your indignation, & keep it alive”. Well, yes his translation is not from a native speaker. He cannot understand, and Babel tower wasn’t yet built, damned!

But he cannot find on what to put indignation strongly. Thinking back in his homeland, he thinks of various topics:

National healthcare, yes we need it, it s a right but we’ve got to work on our habits to deserve it and balance it

Unemployment, of course. Still, his mind is twisted by an MBA and he is thinking that part of this unemployment is structural, recurring, habitual, the one existing in all situation.

Difference in salary  in a same country, well, competing nationally and worldwide is two different games

Difference in pay in third world and developed economy, the development needs space to take place, one argument useful when it comes on playing on prices of resources, but away from that

So, yes he finds place for his indignation, now BB still has to make the world roll. We are not stopped in our progress, only complaining is extending the transition, so better to find where to use the voice effectively and it is where he takes lessons from this book forward, must read.

Chapter 7: Big bang...

Relax. Good time, inhale. pfffff.

Big Bang starts to think going out of his bubble, and looks everywhere around. Nothing left just a big electromagnetic wave and explosion resetting it all. Resetting what? Nothing, that's the point of a format, a reset of the things that are not yet fully created.

BB is a big bowl of soup in the clean spring of before beginning of the universe. He is so hot inside, and she can fell the coldness outside, euh well no. But do you think he's got fever? She cannot even see a doctor

He has his heart pumping plasma back and forth, forth and back. And there, Big bang stops focusing inside and starts looking around. She discovers the emptiness around; he finally understands she is living in a nest. How does he perceive that? She is feeling a heartbeat of some sisters around. Yes that's the power of twins, feeling everything one another.

So, he is trying to communicate. She is getting lost. No SMS, no email, no phone, no eyes, no vision, just feelings. So he is ejecting some plasma away in response. 

Already seen that? Dogs are copies of big bang. She invented it all: us the environment, our way of rationalizing, our surprise lying all around. It’s everywhere a sign of respect to Big Bang.

Hats off

Chapter 8 : Kit Kat Kodac

Tic Tac Tic Tac Tic Tac. What the Hell?? BB woke up to this strange sound. He can feel somebody raising his breathe next to his body. Where is he? Still in the void as it appears, so who is the companion next to him? Ok next to what, he doesn’t want to be called what. Even as BB, you’ve got your superstar desire. Yes only next to him, he is the only one raising questions, and that sound makes him wonder to extent he wouldn't believe. He even wakes up from his lethargy.

And here it goes; internal combustion starts his process of remodeling the inside. He can feel gargles inside. No he won’t burp… yet. Time has not come yet. Or has it?

Tic Tac Tic Tac Tic Tac

He is closing himself in the shell of a nut trying to silent the sound around. No it’s not time

And here comes the voice

Time - So finally you wake me up, it was time, I got congested

BB is now fully awake and watching next to him in disarray

BB - But, but, but, who are you?

Time - I am the internal clock of yourself, I am the clock of the universe, and we’ve got stuff to do, you’ve been asleep for a long, long time

BB - Five minutes ago, you didn’t exist, don’t tell me I am already late!

Time - I won’t, you created me, remember, you are the one putting all these expression of time, it’s coming from your mouth, I didn’t invent that. I am powerful but not that powerful as create myself from nothing. You are the only one having this power BB. And we all believe you have sufficiently nurtured the child inside you. It’s time to grow up and go expand forward.

BB - You all believe, what does that mean? How many things are inside me?

Time - That, I cannot tell, just sufficient crowd to blow up a mess around, you wouldn’t believe it

BB - I don’t believe it!

Time - What did I tell you? I am Time, I am never wrong, and only know one direction, nobody can default from me.

BB - So, it does mean I will have to stay next to this Tic Tac during the whole time

Time - Well, yeah you have pretty got the concept in its full extent.

BB - I will never be able to twist you around, to get you back inside, and to shut you down for eternity

Time - No, we are meant to live it together

BB - Oh my god.

Time - You see, calling another thing you created. Something rather unusual though, I cannot understand what she says

BB - Well, I don’t know what to understand from you either

Time - And it’s only the start of your adventures, when the time of Babel will come you will understand nothing else than nothing, but I should keep quiet, I don’t want to spoil too much the surprise

BB -  What? I will have to communicate?

Time - Yep better to think about it now or you will be overtook by the events

And here we now know why we cannot understand Big Bang and why he cannot understand us either.

Chapter 9: and here it comes

So BB, How will you market yourself?

I am the one, I can explain everything, I am everything, I create you you and you

So now put yourself in the twenty-first century, BB‘s go obviously an agent.

Agent K – Ok, BB, I know all what you did, but nobody is going to believe you

BB – Why? I create them, I create their belief. Even if it was far far down the line of the process, they are still my infants

Agent K – Well, that’s the problematic, no place, you’re everywhere, no promotion, you’ve got nothing to sell that isn’t already here or there, hence no product, we cannot touch you and even more, or less, understand you, and who apart you would dare to tag a price on you.

BB – Well yes but my company is pretty successful, the context is constantly updated, I have no competition on my playground at least, and you will see my customers are pretty satisfied with themselves.

Agent K – You are right, your infants are not waiting anything from you. They believe in Liberalism, in Free Trade, in a behavior free of constraint.

BB – I create gravity, they cannot jeopardize that!

Agent K – You create memories as well, they prefer to keep it short, and it is what gives them this freedom. They do believe they are not tied up to anything

BB – So what? I should launch a ballast of asteroids to all Earth I have created?

Agent K – Destruction of you own infants is not the way, I am sure there is a way forward to get them on your side

BB – They don’t believe in anything, are they happy this way?

Agent K – It looks like, and you know, you have reckoned it, they now live on appearances, no more positioning, targeting, differentiating, or segmenting offering to you. You have covered it all and have to sustain a possible suspense if you could.

And it is where Big Bang‘s got his first and last lesson of marketing. The best one, if your product is so good, you should keep silent, nothing is going to overthrow you. At least, it appears.

Chapter 10 : on the roots of understanding

“The Large Hadron Collider, the world's biggest physics experiment, has broken its own particle beam energy record.

On Friday morning, the machine created two beams of protons, each with an energy of three and a half trillion electron volts.

The effort breaks the prior record, set by the LHC in December, of just over a trillion electron volts in each beam.

The LHC will now aim to smash those two beams together, hoping to create new particles that give insight into the most fundamental workings of physics.

The experiment, housed in a twenty-seven km long tunnel under the outskirts of Geneva in Switzerland, has only been back online since November 2009.

A breakdown and helium leak in 2008, shortly after the machine was first switched on, took some fourteen months to repair.

"Getting the beams to three and a half TeV is testimony to the soundness of the LHC's overall design, and the improvements we've made since the breakdown in September 2008," said Steve Myers, director for accelerators and technology at the Swiss laboratory Cern, where the LHC is based.

"It's a great credit to the patience and dedication of the LHC operation team."

Since coming back online, the machine has exhibited performance that was "remarkable", according to Cern director general Rolf Heuer.

In an announcement of the three and a half TeV result, he congratulated the LHC team and stressed the cutting-edge nature of its work.

"We must not lose sight of the fact that the LHC is new, and it wasn't bought off the shelf," he wrote.

As with all particle accelerators, the LHC will be periodically shut down for maintenance, but LHC officials recently decided to significantly lengthen the shutdown period.

This is in part because the machine takes so long to reach and return from the low temperatures required for its experiments.

But the shutdown scheduled for late two thousand and ten will also address an issue with the joints between the machine's superconducting magnets, which must be strengthened before the LHC can run at even higher energies.

"It is a state of the art prototype that is pushing the limits of technology across a wide range of disciplines, and as such it needs to be treated with the greatest respect," Professor Heuer wrote.

"It takes time, but as we've seen this week, patience pays dividends."”

Big bang was a source of inspiration, it was considered as an almighty unknown mechanism that gave meanings to god. Now people keep looking to unlock his mystery? He feels raped, duly raped. Why cannot we simply enjoy what we don’t understand? Beauty is not in the meaning, it is in the emotions it gives. Description adds only encryption to a gaze on beautiful paintings.

Source: http://news.bbc.co.uk/2/hi/8576545.st

Chapter 11: making the news

 

This morning, she takes his coffee of plasma and just discovers the news (see chapter 10). So, he is not forgotten, still are they going to break his secret? The one he kept for so long. During eighteen to twenty four months, he is going to be the center of attention, people looking to his private intimacy. He is getting quite shy.

Believe it or not, but they might have discovered how to get him naked, who would like that? Cannot they stay with some questions and leave it so? No they’ve got to know. At least part of them wants to know. It is another secret that is going to be discovered at the end, after Newton his theory of gravity based on an apple, after Galilee discovering the earth is not flat, after all the improvements and discovery made in optics. It is the longest and most sustainable red line they have been following.

BB just think about it, turn his back on time, and well doesn’t mind, he’s got nothing to hide, for so long, they didn’t know where to look, so why should it happen in just a century.

Now he decide to invent the sun, she came as morning burp, one of many that’s going to come, the process is ongoing, exiting sun, and giving birth to light in the same time he can now uncover his own infant, he can hear the nice sound going around, noise being created by what he created before gravity.

He is at the origin of every single product down there, thinking at the speed of light and even more. All is now stating a dance of aggregating disaggregating, moon getting compounded, asteroids running around with these trace of origins, water, ice, vapor, electrons, electromagnetic waves, every single one of its child now surfs on these cosmetically structure breaking apart. Soon enough, he will see he first Earth being created, soon enough, she is not impatient.

He is clinging eyes, asteroids going back to the origin getting this potential speed to go even further.

His project is now getting fully-fledged under his own multiple eyes. Everything, he can feel this craziness filling him of all these weird sensations of unknown, reacting to uncertainty measuring the risk, inputting more input, destroying the incomplete, replacing the complete, a delicate solar wind is now caressing her cheek. Yes, for the first time, he believes it was worth the risk. All these disbelief in front of him and now all that created, and more to come. Why to stop on this way, he keeps on going, she keeps dancing, he invents nature, she invents ocean and sea, he is clinging the eyes of the moon, she is creating Earth from a collision between the moon and other asteroids. Too much details, she cannot pay attention to everything going around, he is focusing on the upper scale, trying to grab the broad view necessary in such a case. He still cannot understand anything apart that everything down there has a meaning and everything is coming from her. She is on the verge of succeeding a one life shot, no strategy apart than reacting on the go, no plan down, he couldn’t make any sense of the unknowns turning around

---

[1] Big Bang – It will be referred indifferently as “he” or “she” in the text.

Henri Moufettal 2014 - henrimoufettal@gmail.com

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