Un Homme Pressé – Extrait 61
the car boot, and finally back home, right time to start lighting this barbecue. But first, they poured themselves drink in cups of different sizes, of different importance. They cheered and just enjoyed the day like a shear moment of joy. Complacency might be a disease, they enjoyed the illness at this time. People came, joined and left. And left this special emotion of the instantaneous moment within each memories. After cleaning up the remaining, Justin and Henri sat in the living room and reviewed the play once again, in the week end free time that was their given tomorrow, they would be eaten once again by the normal day at work. 24 Premiere Came the long awaited premiere, with everything nearly completed: the text, the decoration, the organization of the queue and so on, and so on. A premiere that wasnt meet with a lot of people. Couldnt be the price, Henri and Justin paid for the whole set up, and the rent of the scene was negotiated for free. Still it appeared that three pounds on a Sunday evening was not the perfect match. Perhaps was it even a total mismatch with what they considered as their customer base. They would confirm it at the small gathering they organized after the performance. Maybe some snacks and drinks would untie the tongue around the audience. They put the buffet in order, and welcomed the public who wanted to within the premises. Interestingly enough, seventy-five percents of the audience was there. It could be due to the free booze and meal, still the discussion coming after were as valuable as Henri was expecting them to me. So back home, he discussed with Justin and finally concluded in a report of actions summarized below, preparing this way what they hoped would be the next performance. Wrong time. Sunday is a peace time, away from parties on Thursday Friday or Saturday, it was a unique moment to hang out with family and very closed friends and most of all the last relaxing time before the D2D business week will hit again. Wrong place. Well the place went well with the global atmosphere of the play. Still, would you have idea to do a performance somewhere away from where the people were hanging out? Everything could be wrong, that would not mean the end could be or not be right. No promotion, or a small amount, that and distribution were items that they escaped too easily, rather focusing to the tangible actions on can do, rather than the intangibles on which most communication was relying on. Well, yes, they used digital canals, they put an excerpt of the play online, even some footage on YouTube(. But forcing people out of the digital world to enter the real world was not the best solution. For the second performance, they would hit the streets and create the buzz via a public performance, simple as that, a Sunday afternoon within the commercial part of the town, and An over the counter distribution which meant people had first to come over here this lost of part of the town, before knowing there was a play. The resources were dim, and not allowing too much extravaganza on this parameter. Henri discovered straight the inside power of having a team around to sort it all out properly. Of course, actors, Justin and the place owner, were fitting perfectly in this team. But this latter was too small for the promises Henri got in his mind at the end of his two-month preparation. Over expectations, and an under-selling, a paradox, and an odd couple that did miss the ceremony one has planned in his mind perfectly, in this place not perfectly. Looking around, Henri felt like a salesman in a clothes store. He designed some new suits, and found it difficult to adapt it to its customer base, if a customer base existed. So they put another plan in action for the next performances just one week
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🔖 Labels : Un Homme Pressé, Un Homme Pressé – Extrait 61
