Coming back to old times, Adam, Eve, the apple. Ok not so long ago, the apple. I consider applied philosophy as the narrative that brings in frame both the apple, the frame, and the worm in the story. Well, i took the simplifications here to take the worm singular, but obivously can replicate and be plural.
Because every situation needs a worm to treat or to be affected by. In business, call it the easement for the customers, in the context of customers goods and services.
-In the case of Apple, the worm is this trigger pushing you to buy everytime the brand is coming back, a worm avid of money, the customers avid to get the last updates to fit in the frame. I use the image of Apple given I used the tablet of my nephew and drew that
And if you treat Adobe, as seen as a worm within Apple, is the best way the cut out? (coming back from a strategy homework i had to do on that Apple Adobe last year http://stotb.blogspot.com/2010/05/why-does-apple-risk-alienating-its.html)
-For rental services, the worm is to give what you need, and add what you didn t think you need, so that your expectations are getting higher, while your loyalty as well. Yes, a worm is very hungry.
-For a pub, the worm is the end feeling. No going there to be totally drunk, still there to enjoy a pint, or two, or three, and enjoy the delicacy of lightness, the worm, a frame from where we escape.
-For cigarettes, I do not think the worm is about nicotine, too much in the frame, the worm is sitting outside quite nicely, and solicits you to include in a gathering of people to enjoy a break, and relax, if that’s relaxing.
What I called applied philosophy. Applied to you? Applied to business, Examples above, applied to politics, using the worm to sustain the conversation, applied to information, especially now at a time we are all time connected, there is no longer curiosity, there is the deep feeling, oh sh.. I don t know, I ‘ve got to know, applied to these every little things that makes us hungry or envious, and taking its roots from outside the frame.
Pretty negative picture, no. the worm is beautiful, In fact Apple succeeded in presenting an appealing design to one piece of hardware that looked ugly for long. It s where applied philosophy is useful because it is taking roots in our culture, in the whole culture, bringing back perspectives from old times (the greek were so insightful) and rethinking, I don t say reinventing, the wheel with the new datas. Ok, here the importance of datas is one driver, still not the main one. I do like, and I am sure CRM, polls, comments and so on are insightful, still we need the force, thanks obi wan, to synthesize without deleting important informations.
Still, we should always be opened to the slight glimpse of details around. Like walking through an art gallery, looking around, being attracted by some details that give the whole flavor to the paintings.
PS: By the way, from where does the expression worm, as a virus, came in IT, is it one fan of Apple in the 80s who decided to replicate these things over and over to rally people around a system meeting less metldowns?
Because every situation needs a worm to treat or to be affected by. In business, call it the easement for the customers, in the context of customers goods and services.
-In the case of Apple, the worm is this trigger pushing you to buy everytime the brand is coming back, a worm avid of money, the customers avid to get the last updates to fit in the frame. I use the image of Apple given I used the tablet of my nephew and drew that
-For rental services, the worm is to give what you need, and add what you didn t think you need, so that your expectations are getting higher, while your loyalty as well. Yes, a worm is very hungry.
-For a pub, the worm is the end feeling. No going there to be totally drunk, still there to enjoy a pint, or two, or three, and enjoy the delicacy of lightness, the worm, a frame from where we escape.
-For cigarettes, I do not think the worm is about nicotine, too much in the frame, the worm is sitting outside quite nicely, and solicits you to include in a gathering of people to enjoy a break, and relax, if that’s relaxing.
What I called applied philosophy. Applied to you? Applied to business, Examples above, applied to politics, using the worm to sustain the conversation, applied to information, especially now at a time we are all time connected, there is no longer curiosity, there is the deep feeling, oh sh.. I don t know, I ‘ve got to know, applied to these every little things that makes us hungry or envious, and taking its roots from outside the frame.
Pretty negative picture, no. the worm is beautiful, In fact Apple succeeded in presenting an appealing design to one piece of hardware that looked ugly for long. It s where applied philosophy is useful because it is taking roots in our culture, in the whole culture, bringing back perspectives from old times (the greek were so insightful) and rethinking, I don t say reinventing, the wheel with the new datas. Ok, here the importance of datas is one driver, still not the main one. I do like, and I am sure CRM, polls, comments and so on are insightful, still we need the force, thanks obi wan, to synthesize without deleting important informations.
Still, we should always be opened to the slight glimpse of details around. Like walking through an art gallery, looking around, being attracted by some details that give the whole flavor to the paintings.
PS: By the way, from where does the expression worm, as a virus, came in IT, is it one fan of Apple in the 80s who decided to replicate these things over and over to rally people around a system meeting less metldowns?
En psychanalyse, on dit que "le désir ne connait pas toujours son objet"...grâce à Apple, nous lui trouvons une cible! La pub ne crée pas des besoins, ni des désirs, it gives a shape for the temptation.
ReplyDeleteJ'aime bien cette idée de remplacer le serpent biblique par des asticots, créatures encore plus primitives symboliquement.
Et plus difficiles à combattre.
Pourquoi les combattre?
ReplyDeleteLe philosophe qui est sûrement quelque part en moi dirait que l'on considère la pomme, pas la marque,mais le fruit de la connaissance de cet arbre, comme symbole de perfection.
Mais quel ennui cet idéal, ce parfait, ce tout sans ne rien être. Le petit ver vivant à l'intérieur. animé et objet de surprises retient notre attention et aide à construire notre arsenal immunitaire pour reprendre l'image de combat.