Update 2012: more hardcopies from Henri Moufettal here
MBA the Magic Bible of Arts, reviewed and formatted. http://www.lulu.com/product/couverture-souple/mba-the-magic-bible-of-arts/18814696
And another ones in English on the stage:
Play the brackets on stage, reviewed and formatted http://www.lulu.com/product/couverture-souple/play-the-brackets-on-stage/18814451
And the last one in French, L'autre rivage, revu en couleurs, http://www.lulu.com/product/couverture-souple/lautre-rivage/18811927
Français
Elevé aux sciences pures jusqu’a très loin je me suis orienté vers un MBA pour orienter ma carrière vers des défis plus généraux, plus généreux.
Mon premier contact avec le Marketing, hormis les discussions avec les amis qui évoluent dans ce secteur, fut circonspect. Je me suis entre dans ces études avec l’envie d’apprendre, une motivation perpétuel d’ailleurs, et ca m’a soutenu plus loin.
L’article qui m’a mis sur les rails est disponible ici, en anglais. Reference HBR reprint 75507 Theodore Levitt:
Le marketing est plus que simple communication, ne peut être réduit a la simple manipulation des clients par des messages. Le marketing peut influer, sans l’inclure dans sa totalité, ni l’un, ni l’autre, sur la communication et ce comme d'autres départements de l'entreprise.
Plus qu’un département, le marketing est une philosophie d’entreprise. Même les entreprises comme Starbucks, Amazon, qui n’avait pas de département marketing au temps ou j’ai commencé à étudier, puise dans les forces de ces ressources marketing.
Dans la gestion des projets, dans l’alignement de l’un avec l’autre avec le contexte, dans les opérations, que ce soit tactique ou stratégique, il y a cette vision d’aller vers . et cette vision est l’essence de tout travail, non ?
Born to be wild, ok Educated towards heavy science till very far, I did orientate myself towards a business school to give another thoughts to my career.
My first contact with Marketing, except the prior discussions I had with relations evolving in this field before, came from far. I entered these studies, with the desire to learn, btw being a perpetual motivation, and it supports me going further.
I drew benefits in these endeavors reading my very first article in the domain: “marketing myopia”, available here in English. Reference HBR reprint 75507 Theodore Levitt: http://www.casadogalo.com/marketingmyopia.pdf
It makes me state the obvious. Marketing is more than simple communication, cannot be reduces to manipulations wishes from clients. Marketing can infer, without including him in its entirety, on communication. One field amongst many.
More than a department, Marketing is a business philosophy. Companies like Starbuck’s, Amazon who didn’t have a marketing department at the time, are drawing forces from the Marketing Ressources.
A force that is acting on the organization of a business, on its alignment and adaptability to the context suddenly arising, to face the internal and external challenges we have on a day to day basis.
Managing projects, aligning one with the others with these context, tactical or strategic, there is this essential vision of going to. A vision that is the essence of any work, no
It s where we believe people like Steve Jobs are great and unique, He was, amongst other things, it was pretty simple and human. he made employees aware that they can gain and rethink the assumption of "administrative only" way of treating work. simple enough. On the values of work, simply. and of enabling trust of course.
What do I call "administrative only" way of working? Asking one employee to only prepare quarter 2 report, with nothing added. It s easy enough to do these reports and please people:
1. Take report from quarter 1 and rehash it.
2. Find and advise on some tools used, and monitoring of ressources (Control systems, feedback loop), allocate actions
3. Thank everyone in the team and others
So better go over these simple phases, these "copy", "pasre" and "tweak it" and add sth, yes still phase 3 is pretty useful, but get another reason to thank them...
It s where we believe people like Steve Jobs are great and unique, He was, amongst other things, it was pretty simple and human. he made employees aware that they can gain and rethink the assumption of "administrative only" way of treating work. simple enough. On the values of work, simply. and of enabling trust of course.
What do I call "administrative only" way of working? Asking one employee to only prepare quarter 2 report, with nothing added. It s easy enough to do these reports and please people:
1. Take report from quarter 1 and rehash it.
2. Find and advise on some tools used, and monitoring of ressources (Control systems, feedback loop), allocate actions
3. Thank everyone in the team and others
So better go over these simple phases, these "copy", "pasre" and "tweak it" and add sth, yes still phase 3 is pretty useful, but get another reason to thank them...
