On contents, on distribution, on a balance
Long long term, contents have its say, right now, distribution is what matters in our world where everything has to move fast and to be readily available. Along the corridor of the university, Edward calmly takes the right to the exit. On his way out, he meets a friend and a short discussion starts from there. As always, a discussion leading nowhere, should it, at least a food for thoughts
Long long term, contents have its say, right now, distribution is what matters in our world where everything has to move fast and to be readily available. Along the corridor of the university, Edward calmly takes the right to the exit. On his way out, he meets a friend and a short discussion starts from there. As always, a discussion leading nowhere, should it, at least a food for thoughts
Topic: The creation of a GIE (Groupement d’interet economique) called ePresse premium. It gathers several newspapers on the French market. They decided to have their say in the overwhelming deal from actors having critical mass in the distribution to users: Google and Apple.[1] And the discussion that starts from there:
-Latest news, part of French newspapers don t want to be under the diktat of google and apple, hence a GIE, ePresse Premium
- As one of our professors said, "explain to me how tying several anchors together will make them float..."
- Throw an anchor to the big balloon hyperinflated in front of you. The strategic battle is about contents. Who ensures/owns contents gonna deserve to stay, one thing is that in this game, there are no frames and no rules to follow, only a critical mass, I am sure Apple and Google don t care too much, here the US market helps them a lot.
- The battle isn't about content, it's about distribution. "Content holders" don't actually generate content.
- Well, I cannot refrain that, still, it s about content. there are plenty of way to find distribution and sell wind (bubok, publishing company, or others). Contents give the word of mouth, which give the coverage, which gives the distribution ... in an ideal world. Without content, we are nothing, and here the newspaper are the one creating contents from their employees who are settled in an organization to think and write. and reason why google is aiming to get google doc to take over microsoft office right now.
- Google docs vs Word is another issue entirely, mostly about desktop vs. cloud. Content is king, but newspapers don't generate content. They distribute the content that their writers produce. They don't make articles any more than record labels make music, writers make articles and musicians make music. Newspapers and record companies are in the distribution business.
Today, journalists and columnists can live without newspapers. Newspapers, however, cannot live without journalists and columnists. Google and Apple (in this case) are on the side of content generators, giving them a way to get distribution and get paid (if they're any good) without middlemen.
Today, journalists and columnists can live without newspapers. Newspapers, however, cannot live without journalists and columnists. Google and Apple (in this case) are on the side of content generators, giving them a way to get distribution and get paid (if they're any good) without middlemen.
This discussion got short as looking back on it, they agreed more than they disagreed Cash is king, Content is emperor. As of conclusion, a final quick spell breezed over:
With no contents, there are no distribution. Distributing what?
With no distribution, one has to search for contents and value it, reason why customer centric business is the future.
As we were moving towards a technological society, the distribution system got totally rethought, taking shortcuts that only technology could offer. Now, we are deeply in a technological society. How will we promote further contents, the kind of critical one that makes us unsettled, and rethink.
For most of what Edward understands, writers and philosophers are not writing simply to get rich, they are writing to enrich. E-Interaction is the distribution of the present, and well more than a simple distribution, it is the value of our present.
Still, how the mechanism of voicing out concerns away from standards is taking place once only some keys stakeholders have achieved the critical mass to overview it all and reach each of us?
Well, embrace the distribution, you still own your contents. Still, this initiative from ePresse Premium might create some potentially good precedents in getting contents back into where it belongs, the center of the field. so much democratize since the first move from Gutenberg
Music: Fatboy Slim “Right here, right now”
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