Rencontres

Rencontres du 10eme type

Fixe - purée j en ai marre, je m ennuie, je m ennuie.

Portable - bah fais comme moi, mets toi à vibrer, ils appellent ca la tectonique.

Fixe - non juste le combine pourrait bouger et bouger ma tête, ca me donne le tournis et mets tout mes numéros sans dessus dessous.

bip bip

Portable - tiens un SMS

Fixe - Qu’est qu’il dit, je ne connais pas ses zobs la...

Portable - rien de bien important, faut aller chercher du pain pour ce soir

Fixe - Dring Dring Dring

Portable - Bah vas y décroche!

Fixe - Dring, je ne peux pas, dring, je ne suis pas comme toi, dring, je n ai pas de répondeur.

Portable - Ah bah on va me contacter bientôt.

Fixe - oui je pense

Portable - balabalabilababam tchikitaboumboum

Fixe - ah bah voila

Portable - et oui de la stéréo et puis t as vu elle est mignonne, y a sa photo qui s affiche.

Fixe - t en as de ses trucs!

Portable - bah toi tu contactes l'étranger

Fixe - c est vrai, c est vrai, mais je n ai pas la mémoire des numéros qui arrivent, juste des baragouinements sonores.

Portable - oui mon répertoire est bien plein, d ailleurs j ai ton numéro perso

Fixe - Ah non, ne me fais pas parler a mon insu!

Portable - bon j ai deux trois autres jeux en boite si ca te dit.

Fixe - oh tu sais moi, je suis bien la, pas besoin de me changer les idées, juste chercher à rester propre sur soi.

Portable - moi non au fond des poches, ca ne dépend pas de moi, regarde l état dans lequel je suis... toutes ces égratignures.

Fixe - mais tu as un bel écran couleur et une camera au cul

Portable - c'est vrai, je ne peux jamais me prendre en photo.

Fixe - moi je ne peux censurer aucun numéro, que le mien.

Portable – oui mais la je le sens, ma mémoire s’évapore

Fixe- Quoi, qu’est qui se passe

Portable – bah tu sais comment on nous traite, poches arrière, tomber de haut, rebond et autres

Fixe – et

Portable – La batterie a lâché, enfin je ne sais pas l’écran est tout blanc

Fixe – Ah bah ca vaut le coup d’avoir tout le tralala, camera musique et chœurs…

Portable – Merci de ta compassion

Fixe – et t’as les numéros ?

Henri rentre chez lui, récupère le portable mis sur chargeur le matin. Il tente de le rallumer, écran blanc, décor dans le décor.

NDLR : oui je dois dire que je suis devenu dépendant à des petites choses, un portable qui s’en va, il etait pas grand, pas le plus beau, un peu, les numéros des 5 dernières années qui s’évaporent. Plouf. Vraiment devenu dépendant le petit, oui ca fait maintenant deux semaines et je suis retombe sur ce texte que j'ai donc finalise, non je ne suis pas prévoyant pas de back-up, un peu de mal à faire mon au revoir. M’enfin, quelle dépendance, ca signifie la fin de ce bref petit dialogue. Vais recompter jusqu'à 2000 tiens.

The Break Up

Please watch the video before reading below

This ad from Microsoft is more explanatory than any words. FMC branded Goods are relyinh heavily on advertising. To be fair, against the battle to private labels, it is one of the way to keep differentiation. All powers (distribution, price, strategic place, offerings, closeness) are now in hands of super hyper mega market. Looking further, you may not agree, I might not be right in what I do foresee, these centers of distribution will keep going under their hyperconcentration process.

Still, we said that for many years concerning the automotive industry, power being mainly in the hand of car manufacturer. It happened for GM in the 80s with the entry of Toyota, it might happen again now with the soon to come entry of general fully developed green cars giving a way for possible new entrants. So it is not a frozen process. The likes of Carrefour, Lidl, Aldi, Tesco, El Corte Ingles are already delivering so this distribution leverage might shift again on the ones supplying he goods.

It is where the FMC Branded Goods like the ones from Procter & Gamble, Johnson & Johnson, L’Oreal, Philips, Gillette or Wilkinson might want to continue ensuring delivering directly to customers bypassing retailers. Supermarkets are doing it, and nowadays, in a lean leading life, everybody would like to minimize the waste of time in every day. Away from food, for non perishable product in the time being, that might be a solution of adding value to a product by the offerings of services aside, keeping the mind of the customers at peace, without trying to control forcefully his life, just giving him the best range of choice and comfort in this purchasing experience.

Now, coming back to the video above. Yes I do believe it is more explanatory than only the words in it. FMC branded goods have to differentiate themselves and use a lot of advertising. Now the customers might be like this woman getting frustrated, with no trust. In the case of one couple in an argument at a restaurant, pay attention to the waiter. He might always get more than you would expect. A waiter is here to give a services, to make your experience invaluable, to get the add-ons on a unique experience. And what is a waiter? Away from restaurant, he can wait, analyse, and ensure making the right move forward at the right time. He is at the front of the scene and he can help with his advices to get people more into their purchasing process. The waiter is a good listener, and acts at the right time. This might be true for these FMCG, Electronics, lights, DIY, clothes retailers

There are different leverage I can quickly think of at this stage if not already levered:

- Don t hammer and scare customer, accompany them further in the purchasing process

- Ease more his life reducing he 7 lean wastes of purchasing mode: Logistics, inventory, Time, over purchase and so on

- Enable a change in behavior by get him/her more active in the process

- Green and corporate responsibility promoting fair trade and a responsible supply chain

NDLR: This is written in the context of developed countries with stable and fully developed market as I am sure retail will keep finding way for an escape growth through emerging market.

The Future of Publishing - created by DK (UK)

[REMOVED POTENTIAL COPYRIGHTED MEDIA LINK/EMBED]

The Future of Publishing - created by DK (UK)

Gut Feelings

Know them, Ignore them, one statement once came out loud: 80% of them are realistically true. We can choose to be overwhelmed by the social inside around, the outside structure filtering them and possibly reducing them all, or you can choose to act, if not possible, to write them down, and come back to give thoughts on them.

Why? some are good, some are bad, the most true thing is that they deserve to be given more attention.

Why? because you don t know from where they are coming.

Why? because you haven t had time first to think about them.

Why? because they are some lights in any tunnel, being a lamp or the outside, at this stage you don t know.

Why? because they are ignoring the global mind frame put on thoughts, they might not even be spoken words, or written one.

Why? they are link to emotions, and emotions are the most common value shared with you all.

so finally Why? and why not? because you don t need to answer every why questions.

Not leaving them as a waste, deposit in our mind, sediments of some way of thinking. Hearing a music, you like it or not, you ve got the percussions coming, your mind in phase, you don t know why, you oddly enjoy it, nothing more, nothing less, not as less as not listening to them. A piece of paper, a voice recorder, that s the only thing it does require from our listening skills. 


After you ve got plenty of time to think about it, to plan it, to organise it, to weight the pros, the cons, to negotiate it, to share it, get some outsider insights. Think about it as deserved breaks Their true values are still there.

No, in fact, they are not there, they are here. Inspiration comes from a gut feeling, music is coming from guts feelings, best piece of writings starts from that. Finally these are making the best metaphor with freedom of thinking, see who you really are, what values you re supported by, it s giving insights on yourself, it s giving an unspoilt view on the outside world, most truly, most hidden ones. 


As the most common and shared value with anyone, it would anyway be too easy sliding over them.

Chess & Mate

Chess and Mate

Tour Cavalier Fou Roi Reine Fou Cavalier Tour
Valet Valet Valet Valet Valet Valet Valet Valet

Tous en ligne, tous seul sur la ligne, jamais ils ne songeraient a se reunir, c'est trop exigu sur une seule case carree.

Donc il discutent, ils parlent, ils radotent, ils retournent le monde, continuent de le repenser, s'inspire a le reorganiser.

La carte du monde continue de s'imprimer, ils ont sorti leur crayon noir, leur crayon blanc. Le roi pense avoir tout les pouvoirs, ca l'immobilise, il ne peut que se mouvoir dans un espace restreint, un hypercube qui ne fait pas dans la 3D.

Sa reine, elle, a toute sa liberte, elle s'exprime, invite a danser, s'echappe. Les valets lui offrent neanmoins une garde rapprochee, ils suivent le couple royal de pres et ne peuvent ainsi que se mouvoir sur la liberte imprime par le roi.

Heureusement, le fou est la. pourquoi aller tout droit? autant prendre les diagonales, elles sont moins embouteillees, et vient le cavalier, a lui de sauter les haies 3 a 3, comme ca laisser le cheval suivre son inspiration, juste delicatement poser les renes de gauche, de droite, jamais au milieu.
Et enfin la tour, splendide tour, ces 2 tours d'ivoire ignorent le monde d en bas et meprisent ces limites.
Dans tout ca, ils se suivent, ils se melent, ils se melangent.

Ca reste de la 2D en plan fixe, invitez vous sur les escalators et tapis roulants.

The engineer tiptoing in another world.

The engineer tiptoing in another world.

I am now trying another prospective which is better suiting me. why being confrontationnal when you can be working along. don t rely on what you think is a given, 2+2 might equal 5, who decided otherwise. a mix of words and meaning making it all easier for each one to understand each other. Yes, i wouldn t change my belief, i will never hinder the incentives pushing me forward, as one of the best engineers once said "Imagination is more important than knowledge" That's the swift move I would enjoy, not looking for the end results, but looking to the pattern, theme, current flow, actors in this flow, to drive up a process where uncertainty makes the sign equals  an ever more interesting challenge to reach.

As an engineer, I like uncertainty, that s driving me forward, the great pleasure of carrying something out, not being sure totally if it s gonna be a success,identifying where all that is going to and now the pleasure of dealing in another field on the day to day with the different uncertainties up coming. An engineer is good at reducing them, Heisenberg showed the way, it s just now to go one step more forward, That s what makes life interesting, risk and uncertainties, trying to minimize them all, definitely not possibly erasing them, and trying to get the light. Creativity is one torch of its own, it s lighting up my world and never i will take something for given, always challenge. Ok if not in a group, challenge it personnally, think behink, think of the rationales underlying it all, thinking of it in a bigger context, that s definitely one piece of interest. 


We are emotionnal, we are not rationnal for most of the thing we are doing, so yes rationality is good to set milestones, deadlines, objectives should still be set up realistically, with its part of emotions entering the loop.

Reality is this world I am moving forward to. At a time where the virtual is making it even more, we found a leeway and escape to define reality to find a comfort zone somewhere else. Nothing to blame, here we can set up our rules, our way forward and so on, but reality will always be the back scene underlying it all, these sights, these noises, these reactions, these beliefs, these smell, these touch, these tastes. That s all that making it more interesting, and makes that you are reacting with surprise, again and again. Surprises should never be spoilt. Part is good, part is bad. At the end, all these parts are life. Needless to say I like it