Wednesday, 10 October 2012

Roadmap

A roadmap, a permanent page with a top link on the top left of this blog in dynamic view.

A roadmap I did do some while ago, I have updated today, well that and the tags gives some signposting around this blog, and some older post that still have their place here.

So, at first, I am cleaning and structuring this blob blog in 2 main sections, tabs: "English flow" for all posts in English, tab "un fleuve français" for all in French, un rio español from some in spanish

Bon, deja, je me suis mis a nettoyer et structurer ce blog en deux sections, onglet "English flow" pour les billets en anglais, onglet "un fleuve français" pour les billets en français, oui en euros.

And a table of contents, un sommaire


Travels













Publishing - Edition



Publishing and a cost benefit approach as an author http://souslesportes.blogspot.fr/2012/10/book-writing-cost-benefit-approach.html

Les plateformes de ecommerce mal adaptés aux besoins des auteurs/éditeurs ? http://souslesportes.blogspot.fr/2012/10/e-commerce-les-plateformes-de.html


Pourquoi et comment vos manuscrits sont refusés par les maisons d’éditions


Distribution has been king for so long, is the time good for royal content ? http://souslesportes.blogspot.fr/2012/08/distribution-has-been-king-for-so-long_693.html

Newswire Authors back children books apps

How publishers can avoid extinction

Ebooks are booming and still kind of small


The future of ebooks by Pricewaterhouse

Quand les livres lisent les lecteurs






Applied Philosophy


Blame the system, not only the individual
A glimpse into the French education
Have a smile, at least once a day
Reflecting on standardization for goods only ?
Just do it, or just think it, a medley http://souslesportes.blogspot.fr/2012/10/just-think-it.html

La vie est une histoire de couples et d’interactions http://souslesportes.blogspot.fr/2010/01/mouais.html FR

Yelling at the immaterialized feeling IS gives http://souslesportes.blogspot.fr/2010/01/ya-esta.html EN



Crazy is not as it could be http://souslesportes.blogspot.fr/2010/11/crazy.html EN FR

Different values expressed in a neologism http://souslesportes.blogspot.fr/2011/01/egotantrism.html EN






On Geopolitics and current affairs in April 2011 http://souslesportes.blogspot.fr/2011/04/thoughts-about-subjects-i-browsed-over.html EN FR


Review of DSK’s case to wonder about the environment of justice, so at the beginning before it was used for any fair fight with the concerned frmunities http://souslesportes.blogspot.fr/2011/05/burp-buzz-with-twitter-justice.html EN

So my concept for me to take current journalism serioulsy http://souslesportes.blogspot.fr/2011/05/front-page.html





Review of first half of an MBA http://souslesportes.blogspot.fr/2010/02/tie-break.html EN






A hand of steel with a velvet touch

About

Petite Expérience



Arts


Google investit le paysage culturel, réaction de journaleux Rue 89, moi, oui et alors: http://souslesportes.blogspot.fr/2012/10/oui-et-alors.html

Et puis une petite photo artistique autour d'une montre que j'adore et des livres que je kiffe: http://souslesportes.blogspot.fr/2012/10/pour-eloris.html






















Business Development

PLM ERP Couple from my time in the IS consulting world http://souslesportes.blogspot.fr/2012/10/plm-erp-integration.html

Should business always aim to minimize their total cost of ownership

Follow up with Quality




Love these messages of errors from Microsoft http://souslesportes.blogspot.fr/2012/10/microsofts-always-got-it.html






Crystal Clear Idea for the world of the watch industry http://souslesportes.blogspot.fr/2011/05/we-dont-do-that.html EN

Inside look through the world of Watches http://souslesportes.blogspot.fr/2011/05/inside-look.html

 

Economy :





Ce que gagnent les non-cadres

A good blog from overseas on this topic

Review for economy to befre an adequate modern topic http://souslesportes.blogspot.fr/2011/04/economics-as-applied-thermodynamics.html EN

Outside change that will impact the inside world of economy http://souslesportes.blogspot.fr/2011/05/democracia-libre.html ESP

Auto-Entrepreneurial person in France


The best the blind and the speechless, welfre to our modern world. http://souslesportes.blogspot.fr/2011/03/chapter-14-deaf-blind-and-speechless.html EN

The financial bluff exposed through the nuclear accidents:


Plaidoyer pour l’innovation


Finance









Digital / IS / IT and other TLAs



Google business model, entrepreneurial till the end http://souslesportes.blogspot.fr/2010/02/i-don-t-know-why.html




What is the place of Europe in a world dominated by the US and china http://souslesportes.blogspot.fr/2010/04/economistft-contest.html EN


Ce que je pense de la presse, en gros, bref comme eux en fait:

Marketing


The break up between frpanies and clients (will be further studied within later course in services management)

How to gain an identity on the net


Marketing insight from day to day life http://souslesportes.blogspot.fr/2009/12/marketing-insight.html EN






Ballet retail between point of sales and galleries

The mask

Désencyclopédie




Strategy


Why does Apple risk alienating its customer in its battle with adobe

Devil’s advocate of the French nuclear power

Airlines, thoughts over the slide of the market over the south and the east

Overview of subjects i browsed over the net in July 2010 (marketing, culture, frmunity)
Contents versus Distribution

Well,Online, where niches are even harder to get

The strategical worm



Politics



Elections and our voting system, ideas for the future http://souslesportes.blogspot.fr/2011/03/elections-and-its-acquisition-cost-fr.html EN FR



Cinema






 

Music


The anomalies, a song from a good tavern in Bristol ah sweet http://souslesportes.blogspot.fr/2010/02/anomalies-employee-of-month-album.html

And here fre the violins

Indochine asking for the moon

A frpilation of different that made one of my Sunday morning







Books-Livres

Rock Paper Scissors


Fourth of cover, possibly mine, for my last book

Behind the scenes of writing on my last and truly last book

The start of this adventure, back to the roots to write

Le petit dernier des déséquilibrés

A taste of the beginning of this book so

My idea for a book for children

James Frey, the final testament of the holy bible review

Junky William Burroughs

Baudelaire, Mille mercis




Melting pot théâtraux de discours en multilangues http://souslesportes.blogspot.fr/2010/01/quand-henri-rencontre-gretel.html FR


Valse des lignes, à deux temps, trois ou mille

Operation adopt a book

Status update

Il est écrivain et sort son premier roman, non pas moi…

Jane Austen, Pride and Prejudice

I don t know how I can categorize that http://souslesportes.blogspot.fr/2010/01/tchout-le-clown.html FR

L’histoire d’une goutte d’eau qui s’aventure http://souslesportes.blogspot.fr/2010/01/la-goutte.html FR


et un conte enfantin qui a été écrit surfant sur la vibe http://souslesportes.blogspot.fr/2010/01/conte-enfantin.html FR

Comic Reaction, I hope

Rencontre entre un téléphone fixe et un téléphone portable http://souslesportes.blogspot.fr/2010/05/rencontres.html FR

Chess Mate History of a story

The follow up of the history

Comptez jusqu'à 2000

Introduction de mon premier livre « Henri raconte »

Le premier écrit de mon premier livre ici : http://souslesportes.blogspot.fr/2011/05/i-abecedaire-kesako-keskidit.html FR



Onirisme, mon premier vrai écrit en 2007 http://souslesportes.blogspot.fr/2011/03/le-decor-est-plante.html FR



La ou le temps rentre dans les équations et modifient les perceptions

En parlant de volonté, un court écrit pour participer a une frpétition sur ce sujet

Une marche philosophique, en vrai péripatéticien http://souslesportes.blogspot.fr/2011/01/balade-campagnarde.html FR


Mon roman de 2012, enfin 2002

Palladio, la fabrique des illusions, Jonathan Dee

Véronique Ovaldé, les hommes en général me plaisent beaucoup


Dessin plaisant sur la rentrée littéraire

Adopt a guy Adopt a book

Writing tips from famous authors

Luke wondering How high is the sky http://souslesportes.blogspot.fr/2010/01/howhighisthesky.html EN



Entrepreneurship through the view of Big Bang

Release of my first book, being finally published

Release of my second book

More insights on it

First chapter of the MBA contemporary fiction book

Entering a special bank, another bond :

A book history through mergers and acquisitions http://souslesportes.blogspot.fr/2011/02/chapter-18-merging-and-acquiring.html EN

A play through booking scenes to the airport http://souslesportes.blogspot.fr/2011/03/1-4-3.html EN

Just skidding around a five acts play http://souslesportes.blogspot.fr/2011/04/skidding-around.html EN







 

 

About me







Traditionnal publishing, an insight on how to possibly make most of this evolution

Update 2012: Well, content was written in 2010, and saw a lot of white papers since them drawing on these blocks.

Reference to another presentation I compiled, down here:
And yes I am an ebook reader fan, update of the presentation on:
-ebooks for the world of education
-a reader or a tablet

so here we start reviewing how traditionnal publishers can make most of the current evolution:

It was not since Gutenberg’s invention of the printed press, that the publishing industry started to face an unprecedented change. It has been built since then. Are EBooks a real challenge or can they thrive on this structural change?
If we look closely to the business model of the traditional publishing company, we can see how they will be able or not to circumvent the challenges ahead. Let’s take a deeper look.
In the traditional business, publishing companies do certain activities to reduce the risk of failing with each book published; screening candidates works, editorial help, gap identification, story line coherence and feedback with the author. Let’s not forget about representation to gain visibility by marketing efforts and distribution leverage.
Having agreed on the release of a work, covers and forewords are selected and contracts signed. A new review is done to add anything that can increase the book’s appeal and position within a specific market by choosing “personalities” to add comments and attract possible readers. At the same time, final details will be solved at this stage such as price setting (Appendix C), and the selection of points of sale will be done.
Then when all details have been addressed and the final text has been received, the book is finally sent to be printed and sent to the distributors’ channels. At the same time, the final copy of the book needs to be registered for intellectual property rights to the corresponding intellectual property administration of each nation.
After the book goes to sale, the publicist and publishing house will work relentlessly to have the author interviewed as many times as possible, send copies to magazines and newspapers for reviews and hopefully be part of their editorial releases. At this point, the publishing efforts end as for the first edition of a book. In rare occasions, editions will be released again in another format, to attract new customers via price discrimination. For example, a paperback edition or translations will be pursued to try and gain momentum on other market segments. This will depend mainly on the success of the book. [i]
Challenges started to appear in the mid 2000’s where different companies started to develop hardware and software that would render this model obsolete – or at least that was the general thought. Panic has been the news ever since Amazon launched Kindle and peaked ever since Steve Jobs, Apple’s super-star CEO announced the launch of the iPad.
Now, let’s take a closer look at the EBook business model. It’s unclear to pinpoint exactly where the EBooks started or who was the first company dedicated to the conversion of books to an electronic format, so all assumptions given ahead are mere educated perceptions of how the entire industry works. Business models have evolved much in the past years and we suspect this will continue to happen in the years to come. It is a new industry in diapers that is challenging a consolidated industry. Similarities to the music industry can be borrowed, not all but, but this can give us a valuable insight[ii]. We may not expect similar outcomes, but it would be daft not to take these experiences into account. Since the introduction of global digital music downloads, “legal digital downloads account for only 2% of music sales”[iii].  EBooks are the door that has the ability to gain access to free media and endless possible customers by the internet as the starting point. Along comes the possibility to lower the cost to the bare minimum, but let’s keep it clear: It does produce overheads, so this is not a free highway.
EBooks lift the traditional screening process and therefore are less concerned about reaching a threshold in sales to break even. This relaxes many constraints traditional publishing houses have in launching less well known, more alternative styles and unique concepts. For the sake of putting aside discussion, we will not go further into quality judgements of any material produced.
To tackle the overheads, that as a myth in EBooks, they do exist. In order to have material to publish, there must be expenditures.
Expenditures include editors, copy editors, artists, marketing, review coordinator, submissions coordinator, formatters and various office staff, all of whom have a hand in publishing the book. Also, let’s recognize that these sections also incur in expenses as office space, electricity, web access and hosting, advertising, marketing lawyers and accountants. Costs do exist.
Also, author royalties are generally higher (25% - 35%) (Appendix C). In this stance, the author is involved more in the publishing of the book. So the company and the author share the risk of having a successful publication that meets or exceeds initial expectations.
Also, EBooks have a time frame much faster than traditional publishing. In most occasions, traditional books take as long as three years to reach bookshelves.
A big setback for this new business model is the perception it has from early adopters; First adopters where repelled in a large extent because of quality contents and the developing wars of the manufacturers which, to build wall around their products, developed incompatible systems, causing much frustration and not meeting expectations.
So, the EBook industry is still very immature, so early adopters are still considered to be moving within the industry lengths, meaning that volume sales are still significantly low compared to industry’s potential.
This growing industry will continue down this path of growth only if two things matchup: retail price and expected price. What is the expected value of an EBook? Being priced lower than in the traditional model can be an advantage but margins can shrink if piracy problems are not address or copyrights issues resolved[iv]. Let’s keep in mind what is happening to the record labels, who are switching from producing and selling albums into revamping the touring of the bands because piracy has left a big hole into their wallets.
Taking on the copyright issue, as for the French industry as an example, publishers are allowed to publish any text seventy years after the death of its author[v]. All works that pass this age, become free of copyright. This can be a major concern for many publishing houses and an opportunity for EBook publishers how can add fairly easily proven successful texts and delivering them to customers cheaper and faster.[vi]
The main breakaway from traditional models as for the point of sale is in the direct versus third party. Today EBook publishers can skip traditional distribution channels thus bringing costs down, hurting the traditional business model. They can hurt so much their relationship with distribution channels that can retaliate to them badly before their EBook business model pays back for the trouble (if it pays backs at all). If traditional models adopt direct sales, the harm done to their own distribution channels can be devastating. But on the other hand, new EBook publishers cannot expect to be instantly recognized or have the critical mass of traffic to make all their efforts worth. We can relate this to the Sword of Damocles’ tale on traditional means of production and distribution. By going into EBooks, traditional publishers can affect deeply their established network in this industry.
As observed, a great risk is looming on traditional players of this industry. Appendix B displays the concern particularly for Penguin group’s business and a weakened financial outlook of the company in 2009. On its parent website, Pearson Publishing states that the strategy for years to come is displayed on four core points[vii]. (Appendix E).
As mentioned above, the introduction of digital tools is transforming and creating new distribution channels within the industry. On the supplier side, authors can now publish at a reasonable cost their works through EBooks websites and independent channels[viii].
How can Penguin Group build up success from its past dependencies? Is branding their only competitive advantage in the new context?[ix] Penguin Group has to sustain its attraction of customers through quality and consistency. Complacency with new entrants in this industry is not an alternative. Status Quo has changed.
With 14,000 EBooks offered[x], Penguin Group plays currently a minor part in the global publishing industry of EBooks. Major players as Google, Amazon and ebooks.com have more than 400,000 EBooks available. Other players will enter the arena, so it is time for action. In conclusion, Penguin Group can take advantage of its past dependencies with traditional publishing and evolve independently from EBook devices, only seeking basic partnership for synergies with EBooks manufacturers. EBooks will increase their sales by partnering with publishers, and look for the possibility to set up trends, like we can see in the music industry with the IPhone.
EBooks will alter the traditional perception of books, but this might not affect publishing industry as a whole. Both, manufacturers and publishers will now continue to evolve as two independents entities and not overlapping industries. Traditional publishing might not disappear, but the expansion of electronic format is surely to have a big participation on the market share.  Penguin Group must go in this direction.
Penguin group is also strongly looking to develop its strength in digital library while nurturing its relationships with authors, preferring a smoother transition. Penguin would need to reach a critical mass and be seen as a global player within the EBook industry.
It is not just a change in presentation; it is an opportunity to know more about their clientele through IT. Added to the blogosphere, information will prove useful for managing the business and reacting proactively to the on-going trends. It would ensure managing the traditional risks of publishing by minimizing uncertainties and cost of development via CRM. This is a powerful tool to be resilient to fast market changes.
Penguin Group needs to use proactively knowledge of the industry by recognising the strengths within the traditional business and develop itself with this proof of quality supporting this new media. Penguin group would ensure to have a firm foot within different business models. By partnering EBooks manufacturers with the traditional publishing, Penguin Group will minimise much of the risk of failure of any new book. Marketing risks and other uncertainties will be reduced by this direct online contact with the customers. Even if investing more money initially, Penguin Group will be able to tap a much broader customer base in the developed countries while offering both standards: traditional and digital media.
Going forward with EBooks, will mean that fixed costs will either impact the retail price or the loss making of the traditional industry, the volume will decrease on traditional books sales and dividing these fixed costs to a much smaller amounts, raising the cost per unit.
Synergies, not mergers, with printing companies will prove to be a suitable solution to outsource and mitigate the increase of cost while not investing more in the traditional channels. Partnering to EBooks, Penguin Group will expand its customer offerings while not increasing its risk. Indeed, an EBook reader device will almost certainly be a “one-shot” opportunity. Penguin Group can release several books that will be able to be read in the any EBook reader and look into a longer term customer relationship. Penguin could develop a new network and ensure an adequate vertical integration: outsourcing printing traditional offering, while ensuring its marks within market of EBooks.
Copyright and the piracy are the biggest challenges. Competitive edge like emphasis on quality of the output would be required but not sufficient. A fundamental way forward might be to offer more services to the customers in their conversion from traditional reading to digital reading. A Freemium[xi] internet will help offer a solution. In addition to contents, Penguin Group, therefore, can look to build up and link customers via recommendations and added contents.  At the time these lines were written, Penguin Group released one possible output publishing one interactive book for the education sector. It is surely looking to take advantage of the dynamic interaction readers can have with the book in the new format being consistent with their new campaign:  “New Life for a Classic Character”[xii].
Part of the metamorphosis of the industry will certainly see an increase of candidate works to the industry. EBooks emphasises greatly the interaction offered to the reader. New series of books where readers are the heroes as in role-play[xiii] books could be continuously updated[xiv]. Interaction offered by EBooks will indicate a new way to raise interest to younger generations by adding this entertainment side they are so eager of.
So, is not only the customer perception that has and will continue to change, Penguin Group and its parent company (Pearson owning Penguin Group, FT, and other education) should eliminate past dependencies and leverage on their knowledge about the nature of the industry and avoid  industry myopia. Publishing will not end, it is merely transforming. Penguin is a publishing company, not a book maker. Getting too tied up to the idea that their business is coming to an end, will prove fatal. They have to look for new horizons of the industry and develop their business model in accordance.

So


Bibliography:



[i] Gavin D. J. Harper: The Publishing Industry
[ii] Similar revolution happened when digital music was made available through the internet.
[iv] On the first day of January 2010, CNN highlighted that piracy is entering broadly to the area of EBooks. They reported that with the last release of Dan Brown’s Bestseller “The Lost Symbol” . It took less than twenty four hours for the new opus to be displayed on EBooks free of charge. [iv] http://edition.cnn.com/2010/TECH/01/01/ebook.piracy/index.html
[v] Arts and literacy intellectual property code France: Article L. 123-1 intellectual property period for French publishing http://www.celog.fr/cpi/lv1_tt2.htm
[xii] Penguin group USA, YouTube channel: http://www.youtube.com/watch?v=jdExukJVUGI
[xiii] A novel where the reader makes decisions and chooses on several ending for a story
[xiv] This was first invented in the 60s and reaching its high in the 80s, the readers had a choice given by the book. He then went to the page for one decision or another one for the other alternative taken. http://fr.wikipedia.org/wiki/Livre-jeu 
  
Appendix A: Penguin Group in the organization
belongs to Pearson PLC who owns Pearson Education, the Financial Times group, and their arm to consumer publishing, Penguin Group

Appendix B: Insight of financial performance of Penguin group 2009*:
£ Millions
2009
2008
Headline growth
CER growth
Underlying growth
Sales
1,002
903
11%
(1)%
(2)%
Adjusted operating profit
84
93
(10)%
(17)%
(19)%


Appendix C: Breakdown of cost in the publishing industry
Traditional

EBooks
Retail Price
26.00


Retail Price
12.99

Bookseller revenue (Retailer)
13.00


Retailer (30%)
3.90

Gross Margin
13.00
50%

Gross Margin
9.09
70%
Print - Store – book
3.25
13%

Conversion to digital (typeset and copy-edit)
0.50
4%
Design - type setting - copy-editing
0.80
3%

Marketing
0.78
6%
Marketing
1.00
4%

Royalties
3.25
25%
Author royalty (15% cover price)
3.90
15%




Total
4.05
16%

Total
4.57
35%







*http://www.nytimes.com/2010/03/01/business/media/01ebooks.html?pagewanted=1&hpw









Appendix D: Penguin description industry description through the 5 Porter forces:
 Appendix E, Strategy of Penguin Group as stated onto their website:
1.      Investing consistently and in a disciplined way in author and product development;
2.      Developing a globally coordinated publishing organization, benefiting from worldwide scale and rapid rates of growth in literacy, education and demand for books in emerging markets;
3.      Innovating with digital technologies to provide new reading experiences, new ways to market, new sales channels, and more efficient means of production, storage and distribution of content;
4.      Becoming a more efficient organization, focusing on margin progression, working capital discipline and cash generation. In 2009, Penguin successfully implemented a series of organizational changes in the UK designed to strengthen its publishing, reduce costs and accelerate the transition to digital production, sales channels and formats and to lower cost markets for design and production. Penguin’s 2009 results include approximately £9m of charges relating to these organizational changes.”


A perfect highway, a perfect world?



This image struck the mind as messages, info and other very respectful matters are stacking up waiting for answers and actions. Are we able to take decision via SMS? Yes. Should we do it? Think.
How can you make sense of 45 characters, some attachments perhaps. Where do we stand in these actions? or you can look back, take a minute, think about it and value a break. The future of the business, and of any politician system is about a break of thought. I don t believe this would progress from a continuous flow. Valuing it, putting things in prospective. How would you do it otherwise. So yes it s all about preparation and power from the diversity of minds present all around.

Now, a subject I am deeply attached to, Does culture can be transmit through the waves of our modern tools? I won't say yes, 'cause I'm dubious. Obviously, yes you can be aware of the latest coming events. Still, If we are speaking about a fast and furious culture, reacting to every subject coming around in a world of more than 6 billion people, yes all our lives will be full, far away from any emptiness, and far from realizing where we stand and what we move for. So still, are we progressing? yes we need to fight for our uniqueness, grow up our simile along our differences and stand against the common "Standardize". Think different is not a motto, it s a way of life. The modern world provides us one unique way to be aware of the around, up to us to understand how to make it go further. There are at least as many things, unfortunately negative and happily positive, happening in our world around a century ago than now. could have we achieve what we did?

One example of our modern communication relating every single moves: Lybia. I have to say here I am proud of the French president, still it shouldn't stop there around the nonsense being built around a decision. At last, standing up and making a decision rather than staying speaking in the corridor of nonsense. Ok, still nothing is done, the sky traffic is not blocked. So when are we putting AWACS above Lybia to enable this and stop this imbalance slaughtering of David versus Goliath. It s going along another initiatives interesting to be built up. The mediterannean union.

Indeed, the european union is going to a stalemate. Why? some countries weren't prepared to keep up with the full speed of a german engine, working on a very strong money. This money has caused benefits to the population of others countries, still it has affected a global imbalance in the imports and exports of these countries leading to a gap in budget. so, where i am rejoining the idea of a mediteranean union, is a way to settle what happens as well within Europe. If we could at least propose to Portugal, Italy, Greece, Spain one way forward: give more impulse to the mediterranean union, enabling a settling across the mediteranean sea,.well, wouldn't it be a way to agree both on political and development contents?

So a running world, a better world? I am leaving you there, I am going for a walk. 

Tuesday, 9 October 2012

Just Think It

Or not.



Hier, j’aurais mieux fait de me casser la jambe. D’une, parce que je ne me suis jamais rien cassé dans ma vie, à part une fêlure au niveau de la 4ème cervicale il y a longtemps, de deux, ça m’aurait éviter...

Bref, hier, tests de logique, je sors des normales gaussiennes par le bon bout, Tests de personnalité, je suis égal à moi-même. Les tests ont-ils une quelconque utilité dans leurs extrémités?


Je pense, donc je suis.??? non, je suis l'image que vous percevez et reflétez. Comble de l'individualisme sauce moderne qui trouve sa source dans les yeux des autres. 

Lolito, qui aimerait bien que les vieux philosophes français arrêtent de truster les rangs des études à l’école, parce que maintenant, Descartes, Bergson, Pascal, bon je passe sur Montaigne ??? Le navire a vogué, la méthode est subjective et éprouvée. Bref Lolito s’arrête là, sinon donc


Well stopping there and on this song below of Lolita, otherwise, I will be told I... so

Alizee - Moi Lolita (2011) HD 1080p